The platform is rolling out a new feature that allows them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the company disclosed that it presently contains over 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global rollout. This shift coincides with a increase in AI content, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform only show clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a term for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, ranging from digital art to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, over 100 m media items are uploaded to the service every day, making AI content a relatively small part of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they see by opening the “manage topic” setting in the application and choosing the AI content topic. Further subjects that currently be modified under the tool cover current affairs, style, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require users to label lifelike AI-made content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the platform will from now on apply an “AI-made” tag to content produced via its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2m AI literacy fund for experts and groups to produce learning resources about using AI responsibly. This project will benefit charitable organizations specializing in educating coding and technology.
Content Safety Approach
TikTok has justified its content review process, following discussion over plans to make redundant numerous content moderators in the UK. The company is set to reduce 439 jobs in its content moderation department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it is viewed by people. The company stated a notable drop in explicit and harmful content handled by safety staff over the past year due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”
